In 1997, Toyota revolutionised the way we drive by introducing Prius, the very first electric car that doesn’t need charging thanks to the innovative hybrid technology at its heart. Today, 20 years later, we continue to innovate and evolve our hybrid technology, which is now available across the majority of our model range and already enjoyed by over 10 million drivers around the globe.
To celebrate 20 years of hybrid leadership, we wanted to pay homage to Prius, still our most iconic symbol of hybrid. To do so, we collaborated with one of the world’s leading astrophysicists to give Prius its very own place among the stars:
the Prius Constellation.
The Prius Constellation is formed by 100 stars, each named after Toyota models, and can be seen from anywhere in the northern hemisphere with this custom web app.
Join us in celebrating 20 years of Toyota hybrid leadership!
Discover more about hybrid technology and the hybrid models available.
Celebrating 20 years of hybrid leadership